NEXT GEN BEAUTY®次世代ビューティー

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Skincare

Korean Skincare for Beginners: A Simple Starter Routine A Simple Korean Skincare Routine for Men Centella Asiatica (Cica) in Korean Skincare: What It Does for Your Skin Essence vs. Serum vs. Ampoule: The K-Beauty Layers Explained A Korean Skincare Routine for Dry, Dehydrated Skin A Korean Skincare Routine for Oily, Acne-Prone Skin The Best Korean Cleansers and Oil Cleansers for Every Skin Type The Best Korean Toners for Hydration and Glass Skin Korean Double Cleansing: How the Oil-Plus-Water Method Works Snail Mucin for Skin: Benefits, Uses, and What the Research Shows The Best Korean Snail Mucin Essences and Serums How to Get Glass Skin: The K-Beauty Routine for a Dewy Glow The Best Korean Skincare Routine: A Complete K-Beauty Guide The Best Asian Sunscreens: K-Beauty & J-Beauty SPF Worth the Hype The Best Foot Peel Masks for Baby-Soft Feet at Home

Beauty Tools

The Best LED Face Masks for At-Home Light Therapy The Best Gua Sha Tools for a Sculpted, Youthful Glow The Best Beauty Fridges to Keep Your Skincare Fresh

Hair & Accessories

A Curly Hair Care Routine That Actually Holds a Curl A Hair Care Routine for Fine, Flat Hair How to Tame Frizzy Hair: A Routine That Works in Humidity Low vs. High Porosity Hair: How to Tell and How to Build a Routine The Best Hair Masks and Deep Conditioners for Damaged Hair The Best Hair Care Routine: Steps, Products, and a Plan for Your Hair Type The Scalp Care Routine: How to Treat Your Scalp Like Skin The Best Silk & Satin Scrunchies to Protect Your Hair

Makeup

The Best Cruelty-Free & Vegan Mascaras Worth Buying

Tools Index Start Here →

✦次世代ビューティー✦TESTED, NOT SPONSORED✦K-BEAUTY ・ J-BEAUTY✦東京 TOKYO✦서울 SEOUL✦NEW YORK✦新作 NEW IN✦AS AN AMAZON ASSOCIATE WE EARN FROM QUALIFYING PURCHASES✦CURATED BY KELLY HYDE✦次世代ビューティー✦TESTED, NOT SPONSORED✦K-BEAUTY ・ J-BEAUTY✦東京 TOKYO✦서울 SEOUL✦NEW YORK✦新作 NEW IN✦AS AN AMAZON ASSOCIATE WE EARN FROM QUALIFYING PURCHASES✦CURATED BY KELLY HYDE

The Masthead

Tested, not
sponsored.

We buy the tools, run the wavelengths, and wear the masks so the recommendation is the product — not the press kit. Every pick is chosen on merit and tagged with an affiliate link that keeps the lights on at no cost to you.

The Team

1 Editor

Portrait of Kelly Hyde

The Editor

Kelly Hyde

Kelly Hyde is a certified skincare specialist and beauty trend forecaster, and the founder of Next Gen Beauty Reviews. She spends her time testing the latest K-beauty launches, at-home beauty devices, and skincare tools so you do not have to, and only recommends products she would put in her own routine.